tarpon cellars has found success by embracing a younger generation of wine drinkers

"When winemaker Jeremy Carter co-founded Tarpon Cellars in 2017, he wanted to make a little noise in the normally harmonious world of Napa wines. Not content to follow the lead of most wineries in the region and focus solely on big-shouldered Cabernets and silky smooth Chardonnays, he decided to step off to the side of the stage and play his own tune. He was like the guy who showed up to the orchestra with an electric guitar."

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"Carter’s goal is to introduce American wine lovers to grapes prominent in international regions but uncommon in California markets. Behind every decision he makes when producing his wines is the desire for them to remain accessible, whether in terms of cost, appearance, or tasting notes."

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"I have always called tannins the bass notes or depth of a wine, and high-tone red fruit are the treble notes,” says Carter. A wine’s acid structure is represented by a lead guitar, and other instruments evoke certain characteristics of the production process."

does napa valley have a problem with younger wine drinkers?

"In this episode, I raise these questions with two Napa Valley vintners from different ends of the winery spectrum. Peter Mondavi Jr. is a third-generation co-proprietor of Charles Krug Winery, which is recognized as Napa Valley’s oldest winery estate. Jeremy Carter is the winemaker and founding partner at Tarpon Cellars, a winery in Napa specializing in low-intervention winemaking and newer techniques."

15 minutes with: winemaker jeremy carter talks minimal intervention an shares his favorite holy city haunts

"Meet the Holy City transplant whose Tarpon Cellars produces single-vineyard, minimal-intervention wines in Napa Valley"

what's the deal with orange wine?

"A different shade of wine is carving out a prominent place at bars, bottle shops, wineries, and chic restaurants throughout the South, spinning the color wheel beyond red, white, and pink. Also called skin contact wine, orange wine may seem like rosé’s hip cousin, but it’s something fully unique—and ancient."